The Soil to Shelf Marketers
Evo Fresh started back in 2017 with the prime goal of becoming a disruptor in the fresh produce value chain of South Africa. We are poised at becoming the marketing partner of choice as we are gradually building a supply base of only the finest of farmers over the years and supplying South African and global retailers with fresh, quality products at competitive prices.
Our business model is uniquely designed to compete successfully against incumbent industry players by optimizing and shortening the value chain between farm and store. We have a team of exceptionally talented and passionate individuals that share the vision of making the fresh produce wholesaler industry truly a win-win scenario. We are the farm to fork marketers.
Our Customers
Evo Fresh believe in a "less is more" philosophy when it comes to our customer base. We are consciously choosing customers that are aligned to our values. Providing excellent service then becomes our primary objective. We believe that success in our business is not determined by the amount of customers we deal with, but by the quality of servicing the few we choose.
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We therefore have a strategic long term partnership perspective. Our customer reach started small, but we have grown into becoming a national, and recently international, preferred supplier for some of the biggest retail chains in the world.
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Our Farmers
Farming is without an doubt one of the most challenging occupations in the world. To take on all the effort and risk on a daily basis is not for the faint hearted. Our mission is therefore to ensure farmers are sustainable by providing them the opportunity to get the best possible return for their efforts.
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We do this by using our strong retail footprint and marketing expertise, opening doors that were previously thought of as closed for them. Becoming an extension of their marketing function.
Our partnership of producers span from all over South Africa across the fruit and vegetable industries.
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What makes us different
At Evo Fresh we believe in mutually beneficial business relationships that are based on an honest and transparent foundation. Providing producers full transparency and simultaneously adhering to a policy of margin capping. We are pro-producer, believing there should be a proportional sharing of risk and reward.
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We follow a lean operating model, that dictates how we approach our business to ensure there is no excessive cost between a producer and the retailer's shelf.
We are the SOIL to SHELF Marketers.
